Marketing Careers
Marketing is the process of anticipating, managing, and satisfying consumers' demand for products, services and ideas. This pathway falls under the Marketing Career Cluster which generates the strategy that underlies advertising and promotional techniques, business communication and business development.
Marketing is the process of anticipating, managing, and satisfying consumers' demand for products, services and ideas. This pathway falls under the Marketing Career Cluster which generates the strategy that underlies advertising and promotional techniques, business communication and business development.
Marketing communications & promotions* Career Pathway (IB)
Why Marketing Communications & Promotions?
Marketing graduates are creative and forward-thinking business people who understand the power of media in all its forms. Through their course of study, they also become skilled communicators and team players who develop an essential range of business skills, including:
Persons interested in this field should be mature, creative, highly motivated, able to manage stress, flexible and decisive. They should be able to communicate effectively, both orally and in writing. They also need tact, good judgment and the ability to establish and maintain effective personal relationships with clients and other professionals. Those working in this industry typically work long hours, including evenings and weekends. They must work under pressure when schedules change or problems arise, and travel is usually necessary when working in this field. Marketing professionals may be called upon to coordinate market research, marketing strategies, sales, advertising, promotion, pricing, product development and public relations activities. Occupations include:
• Advertising Executive
• Sales Representative
• Public Relations Consultant
• Business Manager
• Advertising & Promotions Manager
• Public Relations Manager
• Fund Raising Manager
• Marketing Research Analyst
• Marketing Specialist
• Green Marketer• Account Executive
• Market Researcher
• Brand Manager
• Retail Specialist
• Real Estate Agent
• Telemarketer
• Driver/Sales Worker
• Fashion Designer
• Travel Agent
• Online Merchant
These jobs are found in almost every industry, and the number of jobs available is expected to increase faster than average through 2020. College graduates with related experience, a high level of creativity and strong communication skills will have the best job opportunities. Often people obtain a Master's degree or Doctorate in their specialty area: like Market Research, Public Relations and Communications or Market Management. Technology is changing the way we communicate and promote goods and services with potential customers. As a result the more computer related skills one can accumulate will enhance employment opportunities in this industry.
*The Marketing Communications & Promotions program is "industry certified" by the American Marketing Association (AMA). An "industry certified" program has received a "stamp of excellence," which represents the apex of program quality. Only those programs that have successfully undergone rigorous reviews by leaders from business and industry are recognized with this distinction.
Marketing graduates are creative and forward-thinking business people who understand the power of media in all its forms. Through their course of study, they also become skilled communicators and team players who develop an essential range of business skills, including:
- A talent for clear expression, both oral and written
- The ability to plan in advance and think strategically
- Research, analysis, teamwork and presentation skills
- The ability to think creatively as well as independently
Persons interested in this field should be mature, creative, highly motivated, able to manage stress, flexible and decisive. They should be able to communicate effectively, both orally and in writing. They also need tact, good judgment and the ability to establish and maintain effective personal relationships with clients and other professionals. Those working in this industry typically work long hours, including evenings and weekends. They must work under pressure when schedules change or problems arise, and travel is usually necessary when working in this field. Marketing professionals may be called upon to coordinate market research, marketing strategies, sales, advertising, promotion, pricing, product development and public relations activities. Occupations include:
• Advertising Executive
• Sales Representative
• Public Relations Consultant
• Business Manager
• Advertising & Promotions Manager
• Public Relations Manager
• Fund Raising Manager
• Marketing Research Analyst
• Marketing Specialist
• Green Marketer• Account Executive
• Market Researcher
• Brand Manager
• Retail Specialist
• Real Estate Agent
• Telemarketer
• Driver/Sales Worker
• Fashion Designer
• Travel Agent
• Online Merchant
These jobs are found in almost every industry, and the number of jobs available is expected to increase faster than average through 2020. College graduates with related experience, a high level of creativity and strong communication skills will have the best job opportunities. Often people obtain a Master's degree or Doctorate in their specialty area: like Market Research, Public Relations and Communications or Market Management. Technology is changing the way we communicate and promote goods and services with potential customers. As a result the more computer related skills one can accumulate will enhance employment opportunities in this industry.
*The Marketing Communications & Promotions program is "industry certified" by the American Marketing Association (AMA). An "industry certified" program has received a "stamp of excellence," which represents the apex of program quality. Only those programs that have successfully undergone rigorous reviews by leaders from business and industry are recognized with this distinction.
Post-Secondary Institutes to Study Marketing Communications & Promotions
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• Berry College
• Bauder College • Brenau University • Chattahoochee Technical College • Clayton State University • Columbus State University • Georgia College and State University • Georgia Highlands College • Georgia Southern University • Georgia State University • Georgia Institute of Technology |
• Kennesaw State University
• Macon State College • Oglethorpe University • Reinhardt College • Savannah State University • Shorter College • Truett-McConnell College • University of Georgia • University of West Georgia • Valdosta State University • Wesleyan College |
affiliated organizations
DECA is a student organization that prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe. DECA’s core values and attributes are competence, innovation, integrity and teamwork.
