MARIETTA COLLEGE & CAREER ACADEMY
  • Home
  • MCS Career Pathways
    • Architecture & Construction
    • Arts/AV Tech/Communications
    • Education & Training
    • Finance
    • Government & Public Admin
    • Health Science
    • Hospitality & Tourism
    • Human Services
    • Information Technology
    • Law/Public Safety/Security
    • Marketing
    • STEM
  • MCS Affiliate Programs
    • Dual Enrollment (DE)
    • Career Technical Instruction (CTI)
    • Work Based Learning (WBL)
  • Blog


​Marketing

Marketing Careers
​​

Marketing is the process of anticipating, managing, and satisfying consumers' demand for products, services and ideas. This pathway falls under the Marketing Career Cluster which generates the strategy that underlies advertising and promotional techniques, business communication and business development.

Marketing communications & promotions* Career Pathway (IB)

Why Marketing Communications & Promotions?
Marketing graduates are creative and forward-thinking business people who understand the power of media in all its forms. Through their course of study, they also become skilled communicators and team players who develop an essential­­ range of business skills, including:
  • A talent for clear expression, both oral and written
  • The ability to plan in advance and think strategically
  • Research, analysis, teamwork and presentation skills
  • The ability to think creatively as well as independently

By participating in this pathway, students have the opportunity to create their own business ideas as well as assist local businesses with their marketing efforts. In doing so, they are able to build an impressive online portfolio and resume while also receiving money, scholarships, job placements and internships. The networking opportunities created from working with real businesses help students far beyond their high school years. Students can also compete in DECA marketing competitions and the annual Devil Tank competition for a chance to win money and prizes.
Persons interested in this field should be mature, creative, highly motivated, able to manage stress, flexible and decisive. They should be able to communicate effectively, both orally and in writing. They also need tact, good judgment and the ability to establish and maintain effective personal relationships with clients and other professionals. Those working in this industry typically work long hours, including evenings and weekends. They must work under pressure when schedules change or problems arise, and travel is usually necessary when working in this field. Marketing  professionals may be called upon to coordinate market research, marketing strategies, sales, advertising, promotion, pricing, product development and public relations activities. Occupations include:

•    Advertising Executive
•    Sales Representative
•    Public Relations Consultant
•    Business Manager
•    Advertising & Promotions Manager
•    Public Relations Manager
•    Fund Raising Manager
•    Marketing Research Analyst
•    Marketing Specialist
•    Green Marketer•    Account Executive
•    Market Researcher
•    Brand Manager
•    Retail Specialist
•    Real Estate Agent
•    Telemarketer
•    Driver/Sales Worker
•    Fashion Designer
•    Travel Agent
•    Online Merchant


These jobs are found in almost every industry, and the number of jobs available is expected to increase faster than average through 2020. College graduates with related experience, a high level of creativity and strong communication skills will have the best job opportunities. Often people obtain a Master's degree or Doctorate in their specialty area: like Market Research, Public Relations and Communications or Market Management. Technology is changing the way we communicate and promote goods and services with potential customers. As a result the more computer related skills one can accumulate will enhance employment opportunities in this industry.
​

*The Marketing Communications & Promotions program is "industry certified" by the American Marketing Association (AMA). An "industry certified" program has received a "stamp of excellence," which represents the apex of program quality. Only those programs that have successfully undergone rigorous reviews by leaders from business and industry are recognized with this distinction.
Marketing Communications & promotions Course Schedule
Post-Secondary Institutes to Study Marketing Communications & Promotions
•    Berry College
•    Bauder  College
•    Brenau University
•    Chattahoochee Technical College
•    Clayton State University
•    Columbus State University
•    Georgia College and State University
•    Georgia Highlands College
•    Georgia Southern University
•    Georgia State University
•    Georgia Institute of Technology
•    Kennesaw State University
•    Macon State College
•    Oglethorpe University
•    Reinhardt College
•    Savannah State University
•    Shorter College
•    Truett-McConnell College
•    University of Georgia
•    University of West Georgia
•    Valdosta State University
•    Wesleyan College

affiliated organizations

DECA is a student organization that prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe. DECA’s core values and attributes are competence, innovation, integrity and teamwork.
visit the deca website
Picture
Click to Read the Devil's Advocate
The Board of Education of the City of Marietta does not discriminate on the basis of race, color, religion, national origin, age, disability,
or gender in its employment practices, student programs, and dealings with the public. 
Records of the Marietta City Schools are subject
to the Georgia Open Records Act, O.C.G.A. § 50-18-70 et seq. Please direct Open Records Requests to Attn: Jen Brock, Open Records Officer.

© Copyright 2001-2012, Marietta City Schools, 250 Howard Street, Marietta, GA 30060. All Rights Reserved. No portion of this Web site may be
duplicated or transmitted in any form without the prior written consent of the Board of Education of the City of Marietta.
  • Home
  • MCS Career Pathways
    • Architecture & Construction
    • Arts/AV Tech/Communications
    • Education & Training
    • Finance
    • Government & Public Admin
    • Health Science
    • Hospitality & Tourism
    • Human Services
    • Information Technology
    • Law/Public Safety/Security
    • Marketing
    • STEM
  • MCS Affiliate Programs
    • Dual Enrollment (DE)
    • Career Technical Instruction (CTI)
    • Work Based Learning (WBL)
  • Blog